Telling the complete story of our brand isn't exactly straightforward. That's because it's a tale that predates the inauguration of our manufacture on Bözingenstrasse in Biel. In short, it's a story of chance encounters and serendipitous events. So, for both your time and ours, let's start when our unique watchmaking vision materializes. 

Our journey began in 2009 with the opening of our fully integrated Manufacture in Biel.  

Under the leadership of watch enthusiast Serge Michel and master watchmaker Claude Greisler, our goal was clear: to create innovative, high-quality timepieces in-house, rooted in Swiss-German watchmaking tradition yet elevated through our self-developed movement concepts. 

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